Turning St. Paul Waste-Free
As efforts to promote sustainability become more complicated and confusing, how can people be propelled to act and become part of a larger movement?
Eureka Recycling wanted to inspire the community to galvanize around the organization’s “Compost to Zero-Waste” campaign. We partnered with Eureka to develop, design, and create a marketing campaign that included website content, video scripts, print materials, infographics, and hand-drawn yard signs designed to increase awareness around its initiatives to reduce food waste and make St. Paul waste-free by 2020.
By turning a data-driven story into compelling, easy-to-understand content online and in print, we helped Eureka connect to new audiences and inspire community action.