Investing in Leading-Edge Research.
Fueled by Compassion
Children's Cancer Research Fund
How can one organization help multiple audiences comprehend complex medical information and provide them with a place that is also inviting and accessible?
Good Work Group partnered with the Children's Cancer Research Fund to provide strategy and content for the organization's new, comprehensive website. In an effort to create an engaging, inviting, and hopeful space, our team created easy-to-comprehend medical content for this 100-page-plus website and crafted journalistic impact stories that highlighted the innovative research at the University of Minnesota and the personal experiences of children and families.