Making a Social & 
Environmental Impact


Better Futures Minnesota
Transforming lives. Supporting Minnesota's environment.


Better Futures Minnesota wanted to build a new website that highlights their unique mission and allows people to easily shop for and purchase goods in the Better Futures ReUse Warehouse. Better Futures' previous website didn't have an e-commerce component, and it lacked the social, personal, and environmental impact stories the organization needed to tell. 

Good Work Group, alongside our developer David Simmer, created a new easy-to-use e-commerce website that focused on storytelling around Better Futures' mission and showcased in real time all of the new and used materials in the ReUse Warehouse in South Minneapolis. 

In addition to creating the design, development, and content for the new website and e-commerce launch, GWG partners with Better Futures on social media storytelling and engagement and an ongoing public policy and grassroots communications campaign focused on growing reuse in Minnesota and reducing the amount of waste that goes into Minnesota's landfills.