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Your Story
What is your story? What will be your legacy? Let us help you discover, build, and share your story.
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"People are hungry for stories. It’s part of our very being. Storytelling is a form of history, of immortality too. It goes from one generation to another."
—Studs Terkel
"The universe is made of stories, not atoms."
—Muriel Rukeyser
Do you remember the first time you felt emotionally connected to an idea or story? The power it had to resonate with you and spur you to share that idea or make a change? To do something more?
Good Work Group was founded by two professionals with extensive experience in the publishing and media worlds. We know the importance of telling a good story and presenting it in a unique, engaging way.
We believe in telling the stories that matter, the stories that will inspire real change and create a lasting impact.
For us, storytelling isn't a trend in the branding world. It's a movement of real ideas that has the power to connect, motivate, and transform.
A good story is one that's told every day. It's told by what you believe in. It's told by how you propel forward even the narrative's smallest supporting characters. And it's retold again and again, not only by you but by the people you affect and inspire.
At Good Work Group, we believe content strategy and storytelling aren't only about information architecture and instructive calls to action. (Buy this food because it's locally produced!) A good content strategy is about becoming your own publisher and creating, delivering, and sharing relevant stories and ideas that have exponential power.
More than 30 billion pieces of content are shared on Facebook every month. And Twitter is now seeing around 100 million Tweets per day. Now, more than ever, people want to share stories. They want to have the power to create a lasting impact.
What is your story? What will be your legacy?
Let us help you discover, build, and share your story.
Work with us to define your:
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Hero
Who are you? Why do you matter? And what sets you apart?
Through strategic planning, clear messaging, and creative design, we help create a strong character that never strays from its purpose. |
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Narrative
What problem are you trying to solve? What do you stand for? Why does it matter? What is your content strategy?
At the heart of your mission is a journey that inspires and engages your audience. We help you enhance the user experience and drive action through compelling, usable content and thoughtful design.
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Action
When and how does your audience interact with you? Are you letting them engage with you in meaningful ways? How do you inspire them to share your stories and ideas?
Through websites, blogs, email campaigns, community-engagement strategies, and public relations campaigns and outreach, we help you create the stories that resonate with your audience and increase their participation in your journey.
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Setting
Where can your audience find you? Do all of your interactions tell a consistent story? Why does it matter to your audience?
In everything from websites to Twitter to blogs to print brochures and beyond, our creative approach to content and design will help you create a powerful image and build a lasting legacy.
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Connect with us and start telling your story through:
• Brand Stewardship
• Authentic Storytelling
• Content Strategy
• Design & Web Development
• Social Media Engagement
• Public Relations
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