I've been thinking a lot about work and what it means, especially as I talk to clients who look to convey what they do and love to others.  But every

I’ve been thinking a lot about work and what it means, especially as I talk to clients who look to convey what they do and love to others.  But every once in a while a client will ask me, “How do we convey our mission and story to our customers?” And the inherent problem is,