Good Work Group

We Make Good Ideas Happen

Good Work Group is a design and storytelling consultancy dedicated to helping mission-driven businesses and organizations succeed. We partner with you to increase cultural engagement and make a real impact.

We believe good stories have exponential power. They’re rooted in purpose. They’re told by what you believe in. And they’re retold again and again, not only by you, but by the people you affect and inspire every day.

That’s how strong communities are made. Get in touch with us to learn how we can turn your story into brand experiences that build advocates.

Our Founders
Molly Priesmeyer   Karen Kopacz
Molly Priesmeyer
Principal, Story Director
  Karen Kopacz
Principal, Creative Director

Molly is an award-winning journalist who brings a unique perspective to marketing, content management, and strategic communications. With her diverse background, natural curiosity, and research acumen, she excels at discovering and distilling the stories that engage and inspire new audiences.


Karen’s ability to translate a client’s unique identity and story into award-winning brands and visuals has garnered her praise and trust from forward-thinking entrepreneurs and industries ranging from arts to nonprofits to consulting agencies. Her approach connects strategies and goals to creative, innovative campaigns.


Story Discovery

Brand Positioning

Identity & Graphic Design

Strategic Communications

Integrated Marketing Campaigns


Content Strategy

Content Development

Design & Web Development

Social Media Engagement

Authentic Public Relations

Good Work Group Vision