Good Work Group

We Make Good Ideas Happen

At Good Work Group, we partner with you to turn your mission into a movement. We know strong, authentic brands extend beyond a logo and a tagline. They’re connective, immersive experiences that happen on your website, on Twitter, on blogs, and through every channel your audience finds you.

As partners and collaborators, we ask the important questions, conduct the valuable research, and created integrated, holistic websites and campaigns that help you engage your audience and reach your goals.

Our Founders
Molly Priesmeyer   Karen Kopacz
Molly Priesmeyer
Principal, Story Director
  Karen Kopacz
Principal, Creative Director

Molly is an award-winning journalist who brings a unique perspective to marketing, content management, and strategic communications. With her diverse background, natural curiosity, and research acumen, she excels at discovering and distilling the stories that engage and inspire new audiences.


Karen’s ability to translate a client’s unique identity and story into award-winning brands and visuals has garnered her praise and trust from forward-thinking entrepreneurs and industries ranging from arts to nonprofits to consulting agencies. Her approach connects strategies and goals to creative, innovative campaigns.


Story Discovery

Brand Positioning

Identity & Graphic Design

Strategic Communications

Integrated Marketing Campaigns


Content Strategy

Content Development

Design & Web Development

Social Media Engagement

Authentic Public Relations

Good Work Group Vision